Appalachian Naturals is committed to providing ways for consumers to eat locally all year long, without compromising on flavor or quality. The founders, Shelly and Kristin, believe that "Local agriculture is everyone's business", and are therefore committed to sourcing fresh ingredients from local farms for use in all of their products. Prior to producing their items in the Northeast, the girls ran a successful restaurant in Southern California, where patrons encouraged them to bottle and sell their homemade dressings.